Marketing Coordinator - Full Time - Monday-Friday - Day Shift

About us: For the past 85 years, Stephens County Hospital has been a trusted name in the community, striving for excellence and delivering professional and compassionate care. Our dedicated staff of approximately 475 employees has a heart for healthcare and realizes how precious the gift of good health can be.

Stephens County Hospital is a 96-bed acute care hospital located in Toccoa, Georgia. We are nestled in the beautiful foothills of Northeast Georgia where our family-oriented community offers many cultural and civic opportunities as well as numerous outdoor activities.

Stephens County Hospital is a member of the Georgia Hospital Association, American Hospital Association and Georgia Alliance of Community Hospitals. Stephens County Hospital is fully accredited by the Joint Commission, the nation’s premier healthcare monitoring agency

Marketing Coordinator - Full Time - Monday-Friday - Day Shift

The Marketing Coordinator provides support to the Marketing Director and executes tasks and projects as assigned. This role is essential in maintaining a consistent brand presence, executing strategic initiatives, and ensuring effective communication both internally and externally.

Skills and Qualifications

Strong understanding of the organization’s target audience, especially within a rural healthcare setting.
Experience with digital marketing tools including SEO, email marketing, websites, and social media platforms.
Creative thinking and ability to develop new content and campaign ideas that align with industry trends and analytics.
Ability to work on multiple projects simultaneously while maintaining attention to detail.
Knowledge of workflows and processes across different mediums such as print, digital, and video.
Excellent time management skills with the ability to meet deadlines.
Proficient in creating visual content that reflects design principles and branding standards.
Strong communication and interpersonal skills.
High school diploma or GED

Primary Responsibilities

Provide support to the Marketing Director by executing marketing projects and administrative duties as assigned.
Meet regularly with the Marketing Director to discuss new projects, report progress on existing work, and communicate any questions, issues, or challenges.
Collaborate with the Marketing Director to utilize analytics and storytelling to deliver post-campaign reports and presentations for leadership.
Use data insights and direction from the Marketing Director to develop fresh marketing ideas and create strategic campaigns that support the hospital's goals.
Respond to website-based email inquiries and direct them to the appropriate departments.
Monitor and manage Google Reviews, responding appropriately and escalating concerns when necessary.
Generate and provide Google Analytics reports to track digital performance and website engagement.
Gather and report feedback from all social media platforms to assist in evaluating content performance and audience engagement.
Create and publish engaging and informative content for the organization’s website.
Develop and schedule content for social media platforms to ensure consistent messaging and branding.
Execute email marketing campaigns, including content creation, scheduling, and performance tracking.
Design and produce promotional marketing materials such as flyers, brochures, and posters.
Collaborate with outside vendors for graphic design or production needs when necessary.
Develop the internal monthly company newsletter, coordinating content and distribution.
Help plan and coordinate special events for both internal staff and external audiences.
Attend and represent the hospital at events such as health fairs, wellness events, and community outreach programs to promote hospital service lines.
Maintain a thorough understanding of the hospital’s services and promote them in a positive and professional manner.
Support various marketing initiatives and events in collaboration with other departments.
Assist in maintaining a consistent and professional online presence across digital platforms.
Lead Employee Activities Committee duties including internal company newsletters

Primary Goal

The primary goal of the Marketing Coordinator is to promote the hospital’s services in a positive, professional, and engaging manner. This individual must be well-versed in what the hospital offers and able to communicate those services effectively to various audiences.

Non-Essential Functions:

Perform other duties as assigned or requested.

Professional Requirements:

Adhere to dress code, appearance is neat and clean.

Complete annual education requirements.

Maintain patient confidentiality at all times.

Report to work on time and as scheduled.

Wear identification while on duty.

Maintain regulatory requirements, including all state, federal and local regulations.

Represent the organization in a positive and professional manner at all times.

Comply with all organizational policies and standards regarding ethical business practices.

Participate in performance improvement and continuous quality improvement activities.

Attend regular staff meetings and in-services as needed.

Physical Requirements and Environmental Conditions:

May need to sit for up to 2-6 hours at a time

Physically demanding, high-stress environment

Must have the cognitive ability to perform in this role. Critical and executive level thinking is required

Must have strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy

Have near normal hearing – able to hear alarms/telephone/normal speaking voice/webinars

Have near normal vision – clarity of vision (both near and far) either corrected on non-corrected, ability to distinguish colors

Have good manual dexterity and eye-hand-foot coordination

Standing – continuously within the shift (67-100%)

Walking – continuously within the shift (67-100%)

Climbing – occasionally within the shift (1-33%)

Bending/stooping – frequently within the shift (34-66%)

Twist at the waist – occasionally with the shift (1-33%)

Pushing/pulling 50+lbs without assistance – frequently within the shift (34-66%)

Pushing/pulling 100+lbs with assistance – frequently within the shift (34-66%)

Lift/carry – 20+lbs without assistance – occasionally within the shift (1-33%)

Reaching above the shoulders – frequently within the shift (34-67%)

Lift/carry – 50+lbs with assistance – occasionally within the shift (1-33%)

Stephens County Hospital is an equal opportunity employer. All applicants will receive consideration for employment without regard to race, color, religion, sex, age, pregnancy, marital status, national origin, citizenship status, disability, military status, sexual orientation, genetic predisposition, carrier status or any other legally protected status

marie.culver@stephenscountyhospital.com